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Marketing 101

Marketing 101

$349.00 USD
$349.00 USD
Sale Sold out

Marketing 101 is all about helping you stand out in a saturated market. Even if you’re the most talented spray tan artist, it doesn’t matter if no one knows you exist. In this course, I’ll walk you through everything you need to know about building your brand online, attracting your dream clients, and creating content that actually converts into bookings. From social media strategy to SEO to influencer marketing, this is where you’ll learn how to put yourself out there in a way that feels authentic and intentional.

Whether you have zero experience with marketing or you’ve been dabbling for a while, this is your full guide to building a magnetic brand through storytelling, strategy, and showing up authentically.

Marketing 101 Includes:

  • Step-by-step video training on social media, email/text marketing, SEO, networking, and branding
  • PDF workbook with prompts, checklists, and exercises to put what you learn into action
  • Proven strategies & tools I personally use to grow Seven Sunless from 2K → 6K followers in just one year
  • Discounted 1:1 mentorship call with Erin for marketing-specific support
This course is nonrefundable. 

This course is hosted on Thinkific. After purchasing, you’ll receive a second email from Thinkific with your login credentials to start the course immediately—if it doesn’t arrive within 5 minutes, please check your spam/junk folder and reach out to us.
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What You'll Walk Away With

Clarity on your brand – Define your pillars, voice, and visuals so your business looks and feels cohesive.

A social media strategy that works – Learn how to post consistently, showcase clients, and use content to attract your ideal audience.

Confidence in email & text marketing – Create newsletters, promotions, and automated emails that build loyalty without spamming.

SEO knowledge – Understand how to optimize your website so you show up on Google without paying for ads.

Networking skills – Learn how to connect with local businesses, wedding vendors, and influencers to get referrals and partnerships.

Content creation habits – Walk away with a plan to consistently create and share high-quality, on-brand content.

What's Included

Table Of Contents

Marketing 101

What Is Marketing + Why It Matters

Building Your Brand Identity 

  • Start with vision
  • Define your target audience
  • Create a logo
  • Tone of voice 

Social Media

  • Setting up your accounts
  • Your brand pillars 
  • Creating content 
  • Paid ads + influencer marketing

Email + Text Marketing

  • Newsletter
  • Client emails 
  • Automated emails 
  • Text marketing 

SEO

  • What is SEO
  • Setting up your website 
  • Blogs 

Networking

  • Community events 
  • Business cards

Why Choose Marketing 101 On Its Own?

This course is perfect if:

You already know how to spray tan but you’re struggling to grow your client base.

You’re booked here and there, but you want to become the go-to spray tan artist in your city.

You feel overwhelmed by marketing and need a simple, proven system to follow.

You’re ready to attract more loyal, high-paying clients through branding, social media, and strategic marketing.