The Complete Sunless Course
The Complete Sunless Course
This bundle includes all 3 classes and serves as a comprehensive guide. Master flawless spray tans, build a profitable client experience, and market like a pro—so you can go from “side hustle” energy to fully booked CEO with a brand that lasts.
The Complete Sunless Course includes:
- Spray Tanning 101
- Business 101
- Marketing 101
- 60-Minute 1:1 with Erin
- PDF workbook that follows along with the video training
- Certification of course completion
This course is nonrefundable.
This course is hosted on Thinkific. After purchasing, you’ll receive a second email from Thinkific with your login credentials to start the course immediately—if it doesn’t arrive within 5 minutes, please check your spam/junk folder and reach out to us.
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What You’ll Walk Away With
Artistry on lock: Confident technique, color theory, undertones, development timing, and problem-solving for every skin type.
A business that pays you: Pricing for profit, policies, systems, and client retention that actually compounds.
Marketing that converts: SEO, content strategy, email/text flows, paid ad basics, and networking that fills your calendar.
A plan you can implement immediately: Checklists, scripts, calculators, and templates to shortcut your setup.
Personalized direction: A 60-minute 1:1 call with Erin to troubleshoot, refine, and set next steps.
What's Included
Table Of Contents
Spray Tanning 101
Foundations of Sunless Tanning
- Intro
- What is a spray tan
- The future of spray tanning
DHA Deep Dive: How Tanning Really Works
- Science behind DHA
- Customizing each spray tan
- DHA %
- Clients skin tone + undertone
- Development time
- Coats of solution
The Solution Breakdown
- Solution composition
- Shelf life
- Clear vs bronzer
- Organic solutions
- Solution add-ons
- The best in the business: pro-level spray tan solutions
Working With Clients: Education, Skin, & Service
- Client prep & responsibility
- Tanning all skin types: real skin, real results
- Service over spray
Setup & Tools: What You Need and Why
- Supplies checklist
- Gun setup
Application Mastery: Technique, Flow & Body Positioning
- Tan by tan: a step-by-step breakdown (and why It matters)
- Tanning take aways + troubleshooting
- BONUS* Contouring 101
Business 101
Foundation To Running A Successful Business
- CEO mindset
- Luxury client experience
- Understanding your current strengths and weaknesses
Business Checklist
- Getting set up legally
Operations
- Location
- Hours + policies
- Client management + retention
- Service menu + retail
- Pricing strategy
- Finances
Entrepreneurship
- Mental health
- Self discipline
- Advice I’ve learned
Marketing 101
What is Marketing + Why it Matters
Building Your Brand Identity
- Start with vision
- Define your target audience
- Create a logo
- Tone of voice
Social Media
- Setting up your accounts
- Your brand pillars
- Creating content
- Paid ads + influencer marketing
Email + Text Marketing
- Newsletter
- Client emails
- Automated emails
- Text marketing
SEO
- What is SEO
- Setting up your website
- Blogs
Networking
- Community events
- Business cards
1:1 Mentorship Call With Erin
This course includes a 60-minute 1:1 mentorship call with Erin to answer your questions, fine-tune your skills, and ensure you’re confident to start tanning clients.